Evan makes an estimated $1.3 million year through his YouTube channel EvanTubeHD, where he posts up to three toy reviews a weekFather Jared, who owns a video production company, films and edits the clips and posts them online for his sonThe videos, starting in 2011, make their revenue through advertising
Up until a few years ago, Evan was just a regular kid who liked to make videos playing with his favorite Angry Birds toys.
But the nine-year-old has been able to parlay his hobby into a booming online business, EvanTubeHD, turning himself into an internet entrepreneur who banks over $1 million a year.
The YouTube channel posts about three videos a week of Evan reviewing new toys and has amassed almost 1.4 million followers and up to 1.2 billion page views.
Evan's last name and location remain a closely-guarded secret, and his father, Jared - the driving force behind the boy's burgeoning career, who also edits and uploads his son's reviews through his video production company - maintains they try and keep his life as regular as possible, despite his new-found fame.
They also keep his money stored away in a college fund.
The most popular kid on YouTube: Evan, whose surname and location remain a closely-guarded, has become an online entrepreneur at the age of nine by posting reviews of toys to YouTube each week
Profitable hobby: The videos started out as something fun Evan would do with his father Jared, who realized there was an opportunity in the content as the views started growing by thousands
Busy: Evan is both sent toys to review and goes out and buys products he wants or has been looking forward to playing with. His father then films him reviewing the toys, edits the videos, and puts them online
Jared said he realized their first few clips - uploaded in 2011 - were more than just a bit of fun when the views continued to rise.
He realized, as a parent, that Evan and he were creating quality child-friendly online content, but that the reviews also helped parents when it came to shopping.
'When we first started the channel, we had no intention of making a cent from our videos,' Jared told Fast Company.
'We didn't even know it was possible.
'Our payment came in the form of father-son bonding time and the idea that others were enjoying something we created.'
But as the subscribers increased, advertisers began placing their ads on Evan's page, which is where most of the income comes from.
'These include both ads that appear in and around each video as well as products actually featured in our videos,' Jared added to Tech Worm.
'The majority of the revenue is generated by the ads placed on the video itself.
'Outside of the networks, YouTube/Google handles all ad placement within the site.
Adorable: The YouTube channel has become a hit with both kids and parents alike thanks to Evan and his on-camera performances
Besides the growing bank account, Evan is now settling in to his celebrity.
The frequency of his video uploads means he has become something of a favorite TV show to many, with children looking forward to his new content each week.
'I think it's hard for a 9-year-old to fully grasp the concept of fame,' Jared told Fast Company.
'But as more and more people are recognizing him on the street, I think he's starting to catch on.
'At first, he was a little shy and didn't know what to think. But I think he enjoys seeing the smiles on kids' faces when they meet him.
'My wife and I like to use these opportunities to reinforce the idea of being a role model and setting a good example.'
The videos also help out parents wondering what toy to buy for their children or as a gift for someone
Beyond the videos, EvanTubeHD has also lead to other opportunities, such as appearing in commercials.
In the videos, Evan at times shares the screen with his little sister, Jillian, and mother Alisa as well.
One of their clips, about Angry Birds Space Softee Dough playset, has had a whopping 65 million views.
In the review Evan adorably apologizes for his noticeable lisp.
'Sorry if I'm talking a little funny today because I just lost my tooth,' he says in the video.
Later, after trying to bite an apple he quips: 'It's too hard to bite without a tooth.'
Up until a few years ago, Evan was just a regular kid who liked to make videos playing with his favorite Angry Birds toys.
But the nine-year-old has been able to parlay his hobby into a booming online business, EvanTubeHD, turning himself into an internet entrepreneur who banks over $1 million a year.
The YouTube channel posts about three videos a week of Evan reviewing new toys and has amassed almost 1.4 million followers and up to 1.2 billion page views.
Evan's last name and location remain a closely-guarded secret, and his father, Jared - the driving force behind the boy's burgeoning career, who also edits and uploads his son's reviews through his video production company - maintains they try and keep his life as regular as possible, despite his new-found fame.
They also keep his money stored away in a college fund.
The most popular kid on YouTube: Evan, whose surname and location remain a closely-guarded, has become an online entrepreneur at the age of nine by posting reviews of toys to YouTube each week
Profitable hobby: The videos started out as something fun Evan would do with his father Jared, who realized there was an opportunity in the content as the views started growing by thousands
Busy: Evan is both sent toys to review and goes out and buys products he wants or has been looking forward to playing with. His father then films him reviewing the toys, edits the videos, and puts them online
Jared said he realized their first few clips - uploaded in 2011 - were more than just a bit of fun when the views continued to rise.
He realized, as a parent, that Evan and he were creating quality child-friendly online content, but that the reviews also helped parents when it came to shopping.
'When we first started the channel, we had no intention of making a cent from our videos,' Jared told Fast Company.
'We didn't even know it was possible.
'Our payment came in the form of father-son bonding time and the idea that others were enjoying something we created.'
But as the subscribers increased, advertisers began placing their ads on Evan's page, which is where most of the income comes from.
'These include both ads that appear in and around each video as well as products actually featured in our videos,' Jared added to Tech Worm.
'The majority of the revenue is generated by the ads placed on the video itself.
'Outside of the networks, YouTube/Google handles all ad placement within the site.
Adorable: The YouTube channel has become a hit with both kids and parents alike thanks to Evan and his on-camera performances
Besides the growing bank account, Evan is now settling in to his celebrity.
The frequency of his video uploads means he has become something of a favorite TV show to many, with children looking forward to his new content each week.
'I think it's hard for a 9-year-old to fully grasp the concept of fame,' Jared told Fast Company.
'But as more and more people are recognizing him on the street, I think he's starting to catch on.
'At first, he was a little shy and didn't know what to think. But I think he enjoys seeing the smiles on kids' faces when they meet him.
'My wife and I like to use these opportunities to reinforce the idea of being a role model and setting a good example.'
The videos also help out parents wondering what toy to buy for their children or as a gift for someone
Beyond the videos, EvanTubeHD has also lead to other opportunities, such as appearing in commercials.
In the videos, Evan at times shares the screen with his little sister, Jillian, and mother Alisa as well.
One of their clips, about Angry Birds Space Softee Dough playset, has had a whopping 65 million views.
In the review Evan adorably apologizes for his noticeable lisp.
'Sorry if I'm talking a little funny today because I just lost my tooth,' he says in the video.
Later, after trying to bite an apple he quips: 'It's too hard to bite without a tooth.'
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